The Influence Of Music On Society Term Paper Example | Topics and Well Written Essays - 750 words

The Influence Of Music On Society - Term Paper Example We start of with the positive influence music has on society members. Music is a unique and magical entity that has the power to change anything and everything. Music has the power to make people laugh, cry, feel excited, smile, sad and even change the way we understand various societal issues (Meyer, 1994). It is full of so much emotion and thus writers and artists find their aspirations drawn of the music they listen to. Music also influences the musicians to turn to other areas of their creativity. Throughout history the highly evocative language of music has had powerful influences on individuals and societies. Music has the power to express, illicit and convey powerful emotions thus the music’s moral and ethical power and how that power affects individuals and societies should receive optimum attention in our post modern society. The moral and ethical power of music in ancient societies was held with strong beliefs and therefore imperative for artists to exercise a certain level of moral and ethical responsibility in their creative endeavors. Music is a unifying entity in the society and acts as a socializing tool in the society. During music performances, members of the society interact and share ideas with each other. This enhances social cohesion and unites the society (Cope, 1978). Through music, different cultural societies have come together and resolved their differences. Also the message in the music may be that of uniting the society therefore uniting the society. Music has served to educate the society of their cultural background. When the traditional songs are played with a cultural message, the young members of the society get to know the way of life of the past generation. The classical music has revealed to the young people the living styles as well as the thoughts of the past generations. In so doing, we are able to estimate and analyze the progress we have made either negatively or positively. In the

CSR strategy Essay Example | Topics and Well Written Essays - 750 words

CSR strategy - Essay Example It emphasizes the company’s idea of mutual promotion. This involves the implementation of a strategy that not only develops the community but also turns the community into potential stakeholders to the company as clients or partners. The opinion that this paper stresses on is that it is possible for a company to turn corporate turn their Corporate Social Responsibility activities into marketing opportunities. This dispels the notion that CSR is unnecessary expenditures for organizations. Instead, CSR becomes a core agenda in the company marketing plans. In fact, without this emphasis on marketing, CSR becomes inefficient and needless for organization. 2. Support for the CSR Strategy 2.1. Areas Of Need CSR strategy in the Four Seasons Resort identifies the areas of need in the society from the environmental analysis, media information and sustainability agenda. There are three major areas of need in the corporate social responsibility: Health care services Environmental safety Education and Development The Four Seasons Resort engages in the fight against various terminal illnesses including cancer and meningitis (Pohl and Tolhurst 48). About cancer fight for example, it works with the Terry Fox Initiative in the campaign and intervention against cancer and other diseases. In their engagement in environmental sustainability, the Four Season Hotel participates in the campaign and support of environmental safety programs. For example, Deloitte Research rated it among the most recognized participants in Hospitality and philanthropic activities. This was because of its focus for sustainability beyond 2015 (Urip 34). The Hotel supports the development in Education programs by sponsoring students and education initiatives in poverty-stricken areas (Pohl and Tolhurst 42). The driving force for this initiative is the fact that the learners have the potentials to become its future clients and workers. 2.2. Sustainability of CSR Strategy The strategic plans that the Four Seasons Resort are sustainable and applicable to the present and the future generation. It is based on realistic parameters and practical evidences from the past issues. This came after the debate by the International Compact of the United Nations, about the sustainability of the environment and the development of innovation and social value. The sustainability of the strategy and its implementation is planned every year with specific budgetary allocations. The strategy is further sustained by its observation of cultural and social ethics to avoid violation of the rights and freedoms of the society. The Four Season Hotel ensures that it does not make profits at the expense of its clientele but prioritizes in the satisfaction of its clients by the hospitality and professionalism of its services (Pohl and Tolhurst 51). The hotel balances its participation agendas by alternating among the three every year. For example, if in one year it supports environmental works, the following year it does either healthcare or education program. 2.3. Example of Research and CSR Work Area Through participation in partnership with the World Bank, the Four Season Resort does trainings and workshops on CSR activities. The training is aimed at developing the society and business at the same time. The training develops capital resources from the society for the Hotel, in the sense that it receives qualified workers from the same community. From the study

Exhaustion Online with regard to Database in the EU

Exhaustion Online with regard to Database in the EU Sandro Sandri   EXHAUSTION Before explaining exhaustion online with regard to database in the European  Union, we should first start by explaining what exhaustion in an Intellectual Property  context is. 1. a) Definition The exhaustion of intellectual property rights is one of the limits of Intellectual  Property (IP) Law. After a product has been sold under the authorization of the IP owner,  the reselling, rental, lending and other third party commercial uses of IP-protected goods in  domestic and international markets is protected by the principle. Once a product is covered  by an IP right, such as by a patent right, has been sold by the Intellectual Property right  owner or by others with the consent of the owner, the Intellectual Property right is said to  be exhausted. It can no longer be exercised by the owner. This limitation is also referred to  as the Exhaustion Doctrine or First Sale Doctrine. For example, if an inventor obtains a  patent on a new kind of umbrella, the inventor (or anyone else to whom he sells his patent)  can legally prohibit other companies from making and selling this kind of umbrella, but  cannot prohibit customers who have bought this umbrella from the patent owner from  reselling the umbrella to third parties. There is a fairly broad consensus throughout the  world that this applies at least within the context of the domestic market. This is the  concept of National Exhaustion. However, there is less consensus as to what extent the  sale of an Intellectual Property protected product abroad can exhaust the IP rights over this  product in the context of domestic law. This is the concept of Regional exhaustion or  International Exhaustion. The rules and legal implications of the exhaustion largely differ  depending on the country of importation, i.e. the national jurisdiction.   The paternity of the exhaustion theory is ascribed to the German jurist Joseph  Kohler.2 The word  ´exhaustion` seems, however, to have been first used by the German  Reichsgreicht in a number of judgments in the early years of the twentieth century. In a  judgment of 26 March 1902 the Reichsgericht held, for example, that the effect of the  protection conferred by a patent (i.e. the exclusive right to manufacture products covered  with regard to Database in the European Union  by the patent and to put them on the market) was exhausted by the first sale.3 In other  words, once the patent holder had transferred legal ownership of goods made in  accordance with the patent, by selling them to another person, he lost the power to control  the further destiny of those goods subsequently. 1. b) Exhaustion in the European Union   The European Court of Justice (ECJ) has taken serious steps to harmonize the rules  of a Community-wide/regional exhaustion doctrine in the field of copyright law since the  1970s. Schovsbo called the harmonization by the ECJ as 1.-phase development of  exhaustion or negative harmonization, and the creation of directives by the competent  bodies of the EEC (and later the EU) as 2.-phase development or positive  harmonization. The first-ever decision on the exhaustion of distribution rights was handed over in  the famous Deutsche Grammophon case. Here, the ECJ based its decision on different  objectives of the EEC Treaty: the prohibition of partitioning of the market, free movement  of goods, as well as the prohibition of distortions of competition in the common market.   The European Court of Justice highlighted that prohibitions and restrictions on trade  might be applied by Member States, also in cases of copyright law, if they do not constitute  a means of arbitrary discrimination or a disguised restriction on trade between Member  States6. Based upon these, the European Court of Justice concluded that [i]f a right related  to copyright is relied upon to prevent the marketing in a Member State of products  distributed by the holder of the right or with his consent on the territory of another  Member State on the sole ground that such distribution did not take place on the national  territory, such a prohibition, which would legitimize the isolation of national markets,  would be repugnant to the essential purpose of the Treaty, which is to unite national  markets into a single market. That purpose could not be attained if, under the various legal  systems of the Member States, nationals of those States were able to partition th e market  and bring about arbitrary discrimination or disguised restrictions on trade between Member  States. Consequently, it would be in conflict with the provisions prescribing the free movement of products within the common market for a manufacturer of sound recordings to exercise the exclusive right to distribute the protected articles, conferred upon him by  the legislation of a Member State, in such a way as to prohibit the sale in that State of  products placed on the market by him or with his consent in another Member State solely  because such distribution did not occur within the territory of the first Member State.7  In the EU, the principle of exhaustion of IP rights is as follows. The holder of an  Intellectual Property right loses his absolute right with the first sale in the EU territory. In  other words, the first commercialization of a good in a territory of the European Union  made by the holder of an industrial property right, or by a legitimate licensee, has as a  consequence that that good may freely circulate in Europe, and the legitimate IP holder  may not oppose the successive acts of reselling. Using the wording of the Centrafarm Case:   It cannot be reconciled with the principles of free movement of goods under the  provisions of the Treaty of Rome if a patentee exercises his rights under the legal  provisions of one Member State to prevent marketing of a patented product in said State  when the patented product has been brought into circulation in another Member State by  the patentee or with his consent Again, this is a good example of the function of the law  as a system to solve conflicts: on one side the traditional principle of territoriality of IP  rights; on the other side the aspiration to a common market in favour of international  trade. The aim of the exhaustion theory is to strike a balance between the free movement  of goods on the one hand, and the proprietors exercise of exclusive intellectual property  rights to distribute his goods on the other hand. The holder of an IP right holds therefore   the right to choose where, under which conditions and at which price his goods are put on  the market for the first time. No need to say that international exhaustion allows parallel  imports. The theory of exhaustion obviously improved in the course of time. In order to be  applicable, various conditions have to be met. It requires the consent of the legitimate  holder (consent that may be express or implied). And it also requires that the legitimate  holder receives, with the first sale, a reasonable remuneration. Depending on the  jurisdiction concerned, one often distinguishes between national exhaustion and  international exhaustion. In the European Union the term regional exhaustion is  frequently used. Regional exhaustion, in the EU member States, means that IP rights are  considered exhausted for the territory of the EEA when the product has been put on the  market in any of the EEA Member States.   Once the principle of exhaustion was established, the EU Law incorporated it in  regulations, directives and conventions. For example, art. 7 n. 1 of the First Council  Directive of 21 December 1988 to approximate the laws of the Member States relating to  trade marks (89/104/EEC states that The trade mark shall not entitle the proprietor to  prohibit its use in relation to goods which have been put on the market in the Community  under that trade mark by the proprietor or with his consent9. Art. 13 of the Council  regulation (EC) n. 207/2009 of 26 February 2009 on the Community trade mark states that   A Community trade mark shall not entitle the proprietor to prohibit its use in relation to  goods which have been put on the market in the Community under that trade mark by the  proprietor or with his consent10.   The Information Society Directive (Directive 2001/29/EC) on the harmonization  of certain aspects of copyright and related rights in the information society refers to this  principle in paragraph 28 and 29. The Directive is a little old in relation to the high speed  of technology, but is still there.11   1. c) The principle of exhaustion in EU Case Law   In Germany, the German Supreme Court (BGH) has repeatedly acknowledged the  exhaustion principle as a precautionary principle for the entire IP law (BGH, 22 January  1964, Maja Case; BGH, 10 April 1997, Sermion II Case).   In France a large number of decisions were reported to deal with the exhaustion  principle (Commercial Chamber of the Court of Cassation, 9 April 2002 n ° 99/15428,   Cass. Com., 20 February 2007, n ° 05/11088; Cass. Com., 26 February 2008, n ° 05/19087;   Cass. Com., 7 April 2009, n ° 08/13378; CA Paris, 15 June 2011, n ° 2009/12305).   In Austria the principle of exhaustion within the EU was applied even before it was  explicitly mentioned in the Austrian Trade Mark Act (Austrian Supreme Court October 15,  1996).   9 89/104/EEC First Council Directive of 21 December 1988 to approximate the laws of the Member States  relating to trade marks   10 COUNCIL REGULATION (EC) No 207/2009   11 Directive 2001/29/EC   Exhaustion Online with regard to Database in the European Union 2- DATABASE   The protection of electronic databases was first considered by the EC Commission  in the 1998 Green Paper. An initial proposal was adopted on January 29, 1992, and was  greeted, at least in the United Kingdom (which has the largest database industry in the  Community) by a considerable degree of opposition, due to the perceived reduction in  protection for many factual and numerical databases.12   Regarding the concept of database, we should say that it is a collection of  independent works, data or other materials arranged in a systematic or methodical way and  individually accessible by electronic or other means which can include literary, artistic,  musical or other collections of works or collections of other material such as texts, sound,  images, numbers, facts.13 Databases in the European Union are regulated through Directive  96/9/EC, also known as the Database Directive. It is an European Union Directive in the  field of Intellectual Property Law, made under the internal market provisions of the Treaty  of Rome. It harmonizes the treatment of databases under copyright law and the sui generis  right for the creators of databases which do not qualify for copyright.   The exhaustion principle does not allow the reproduction of data. The German  Supreme Court has confirmed this: it held that if there is extraction of a substantial part of  the database, there is no exhaustion as exhaustion covers the right of distribution and not  extraction.14 Online electronic databases cannot benefit from the exhaustion principle. The  database must have been sold. If it is given free of charge, the principle of exhaustion does  not apply. The CJEU held this to be so in the field of trademarks in Peak Holding v Axolin-  Elinor and later confirmed it in LOreal v eBay.15 There is no reason why these decisions  would not apply here by analogy as the term used in Article 7(2)(b) is sale. The same  applies to Article 5(c) in the copyright chapter of the Database Directive.   Article 7 furthermore specifies acts of temporary or ephemeral copying as  extraction.112 In contrast to the initial draft, which required a commercial intention,   12 E.C. Intellectual Property Materials, Sweet Maxwells, 1994, 1 (F) Amended Proposals of 4 October 1993  for a Council Directive on the legal protection of databases (COM (93) 464 final SYN 393) [1993] O.J.  C308/1, p. 36 13 Article 7(1) DDir (96/9/EC)   14 Marktstudien (Market Surveys), 21 April 2005, Case I ZR 1/02[2005] GRUR 940; [2006] IIC 489   15 Case C-16/03 Peak Holding v Axolin-Elinor [2004] ECR I-11313 and Case C-324/09 LOreal v eBay [2011]   ETMR 52   Exhaustion Online with regard to Database in the European Union  consent is required for loading a database into a computer RAM, as this will copy the entire  database. The consequences of prohibiting acts of temporary or even ephemeral copies   such as caching is an inconsistency between online and offline databases. Whereas an  offline database such as a CD-ROM or a smaller database technically requires RAM  storage of a substantial part, accessing a large online database normally merely requires the  copy of the entries accessed to be copied.16   Exhaustion only applies to databases in tangible format. If someone lawfully  acquired a tangible copy of the databases, the right holder will not be able to control its  resale within the European Union. However, in two cases, there will arguably not be  exhaustion. The reason is the use of the narrow word sale and resale. First, there will not  be exhaustion when the right holder gave rather than sold the database. In this case, the  right to control distribution remains. Thus, the sale of a copy of a database distributed  freely by the maker, may infringe.17 The second case is when the purchaser wishes to give  the database instead of reselling it. It seems that, in that case, the gift of the database by the  person who acquired it can also be controlled by the right holder.   It must be noted that, in a recent case, 18the Versailles Court of Appeal surprisingly  held that, for a database producer to benefit from her rights of extraction and reutilization,  she must have asserted it previously, before any infringement act is committed. The  mention of the interdiction to extract or reutilize contents from the database becomes a  condition of opposability of the sui generis right granted to the database maker by Article L.  342-2 of the IPC. The claimant lost her case since she did not make such mention on the  website she created. This decision seems to add a condition which does not exist in the  Directive. The sui generis right is not dependant on any formality.   Two German courts held that the creation of deep links is not an infringement of  the sui generis right19. This is not surprising since it is difficult to see how a deep link is an act  of extraction or reutilization.   Under Article 3, databases which, by reason of the selection or arrangement of  their contents, constitute the authors own intellectual creation are protected by copyright  16 Guido Westkamp, Protecting databases under US and European law methodical approaches to the  protection of investments between unfair competition and intellectual property concepts, 2003   17 Bently Sherman 2004, p. 303   18 Rojo R. v Guy R., CA Versailles, 18 November 2004, available on http://www.legalis.net.   19 SV on line GmbH v Net-Clipping, OLG Munich, 9 November, 2000 [2001] ZUM 255; Handelsblatt v Paperboy,   OLG Cologne, 27 October 2000 [2001] ZUM 414; BGH, 17 July 2003 [2003] Cri.   as collections: no other criterion may be used by Member States. This may be a relaxation  of the criterion for protection of collections in the Berne Convention for the Protection of  Literary and Artistic Works,[2] which covers collections of literary and artistic works and  requires creativity in the selection and arrangement of the contents: in practice the  difference is likely to be slight. Any copyright in the database is separate from and without  prejudice to the copyright in the entries.   Copyright protection is not available for databases which aim to be complete,  that is where the entries are selected by objective criteria: these are covered by sui  generis database rights. While copyright protects the creativity of an author, database rights  specifically protect the qualitatively and/or quantitatively [a] substantial investment in  either the obtaining, verification or presentation of the contents: if there has not been  substantial investment (which need not be financial), the database will not be protected  [Art. 7(1)]. Database rights are held in the first instance by the person or corporation which  made the substantial investment, so long as: the person is a national or domiciliary of a  Member State or the corporation is formed according to the laws of a Member State and  has its registered office or principal place of business within the European Union.   The holder of database rights may prohibit the extraction and/or re-utilization of  the whole or of a substantial part of the contents: the substantial part is evaluated  qualitatively and/or quantitatively and reutilization is subject to the exhaustion of rights.   Public lending is not an act of extraction or re-utilization. The lawful user of a database  which is available to the public may freely extract and/or re-use insubstantial parts of the  database (Art. 8): the holder of database rights may not place restrictions of the purpose to  which the insubstantial parts are used. However, users may not perform acts which  conflict with normal exploitation of the database or unreasonably prejudice the legitimate  interests of the maker of the database, nor prejudice any copyright in the entries. The  same limitations may be provided to database rights as to copyright in databases (Art. 9):  extraction for private purposes of the contents of a non-electronic database; extraction for  the purposes of illustration for teaching or scientific research, as long as the source is  indicated and to the extent justified by the non-commercial purpose to be achieved;  extraction and/or re-utilization for the purposes of public security or an administrative or  judicial procedure. Database rights last for fifteen years from the end of the year that the database was  made available to the public, or from the end of the year of completion for private  databases (Art. 10). Any substantial change which could be considered to be a substantial  new investment will lead to a new term of database rights, which could, in principle, be  perpetual. Database rights are independent of any copyright in the database, and the two  could, in principle, be held by different people (especially in jurisdictions which prohibit  the corporate ownership of copyright): as such, database rights can be compared to the  rights of phonogram and film producers.20   3- CONCLUSION The idea of digital first sale doctrine imploded into the mainstream copyright  discussion only a few years ago, although it has already been discussed for almost two  decades. The problem was reflected by academia, case law and legislature as well. Although  notable sources take the view that the concept of digital exhaustion deserves support, the  majority of commentators refused to accept this idea. Likewise, legislative proposals that  were submitted to the German Bundestag and the Congress of the United States, were  ultimately refused by the relevant national parliaments (or were not even discussed by them).   Under the traditional, positivist vision of copyright law, any similar ideas are condemned to  death at the moment, especially in the light of the WCT Agreed Statement. Similarly, the  CJEUs constructive interpretation of the international and regional copyright norms led to  flawed argumentation. However, significant economic, social and technological arguments  support the view that it is time to reconsider at international legislative level.   It looks like it is time to adapt the principle of exhaustion on an online perspective.  Technology goes faster than law, so when the law goes a step forward, a new problem  arises. Streaming and cloud computing are good examples. The majority of Reports  acknowledge the problems, and underline various aspects. The first is that the principle of  exhaustion of intellectual property rights was elaborated and developed in a time when  goods and services were mainly material and sold and distributed through material and  traditional channels. This approach is overturned by the new technologies. The second is  that it is no longer possible to distinguish, as far as the principle of exhaustion is  concerned, but also in general, among industrial property and intellectual property.   Copyright is expanding. The third is that it is more and more difficult to separate and  distinguish traditional industry and online industry as well as material and immaterial goods   20 Intellectual Property Law, Trevor Cook, 2010   Exhaustion Online with regard to Database in the European Union  and services. The majority of the Reports are of the opinion that on-line infringement of  intellectual property rights is normally dealt with the ordinary rules of civil procedure, and  that there is no particular necessity of elaborating new ones. The difficulties of enforcing  decisions abroad against foreign on line infringers in copyright cases are the usual ones,  common in the legal praxis when a decision must be enforced against foreign infringers.21  Dennis S. Karjalas thoughts serve as a great point to finish with. He stressed that  either we believe in the first-sale doctrine in the digital age or we do not. If we no longer  believe in it, we should discard it openly and not through verbal gymnastics interpreting the  definition of copy for the purposes of the statutes reproduction right. Nor should our  definition of copy force systems engineers into unduly intricate or artificial designs simply  to protect the right of the owner of a copy of a music file to transfer that file, provided that  no copies derived from the transferred file are retained.22   21 To what extent does the principle of exhaustion of IP rights apply to the on-line industry? Avv. Prof.   Vincenzo Franceschelli, 2014.   22 Dennis S. Karjala: Copying and Piracy in the Digital Age, Washburn Law Journal, 2013: p. 255.   Exhaustion Online with regard to Database in the European Union   BIBLIOGRAPHY à ¯Ã¢â‚¬Å¡Ã‚ · Bently Sherman 2004, p. 303 à ¯Ã¢â‚¬Å¡Ã‚ · David T. Keeling, Intellectual Property Rights in EU Law Volume 1 à ¯Ã¢â‚¬Å¡Ã‚ · Dennis S. Karjala: Copying and Piracy in the Digital Age, Washburn Law Journal, 2013 à ¯Ã¢â‚¬Å¡Ã‚ · Guido Westkamp, Protecting databases under US and European law methodical approaches to the protection of investments between unfair competition and intellectual property concepts, 2003 à ¯Ã¢â‚¬Å¡Ã‚ · Jens Schovsbo: The Exhaustion of Rights and Common Principles of European Intellectual Property Law. à ¯Ã¢â‚¬Å¡Ã‚ · Sweet Maxwells, E.C. Intellectual Property Materials à ¯Ã¢â‚¬Å¡Ã‚ · T. de las Heras Lorenzo, El agotamiento del derecho de marca, Editorial Montecorvo, Madrid, 1994, p. 47; à ¯Ã¢â‚¬Å¡Ã‚ · Trevor Cook, Intellectual Property Law, 2010 à ¯Ã¢â‚¬Å¡Ã‚ · Vincenzo Franceschelli, To what extent does the principle of exhaustion of IP rights apply to the on-line industry? 2014. à ¯Ã¢â‚¬Å¡Ã‚ · Centrafarm B.V. and Adriaan de Peijper v. Sterling Drug Inc., in 6 IIC 102 (1975). à ¯Ã¢â‚¬Å¡Ã‚ · 89/104/EEC First Council Directive of 21 December 1988 to approximate the laws of the Member States relating to trade marks à ¯Ã¢â‚¬Å¡Ã‚ · Deutsche Grammophon Gesellschaft mbH v Metro-SB-Großmà ¤rkte GmbH Co. KG. 8 June 1971, European Court Reports à ¯Ã¢â‚¬Å¡Ã‚ · Guajakol-Karbonat RGZ 51, 139. à ¯Ã¢â‚¬Å¡Ã‚ · LOreal v eBay à ¯Ã¢â‚¬Å¡Ã‚ · Marktstudien (Market Surveys), 21 April 2005, Case I ZR 1/02[2005] GRUR 940; [2006] IIC 489 à ¯Ã¢â‚¬Å¡Ã‚ · Peak Holding v Axolin-Elinor à ¯Ã¢â‚¬Å¡Ã‚ · Rojo R. v Guy R., CA Versailles, 18 November 2004, available on à ¯Ã¢â‚¬Å¡Ã‚ · COUNCIL REGULATION (EC) No 207/2009 à ¯Ã¢â‚¬Å¡Ã‚ · Directive 2001/29/EC à ¯Ã¢â‚¬Å¡Ã‚ · International Exhaustion and Parallel Importation 1 International Exhaustion and Parallel Importation http://www.wipo.int/sme/en/ip_business/export/international_exhaustion.htm 2 T. de las Heras Lorenzo, El agotamiento del derecho de marca, Editorial Montecorvo, Madrid, 1994, p. 47; F.-K.   Beier,  ´Grenzen der Erschà ¶pfungslehre im Markenrecht; zur Beurteilung des Vertriebs umgepackter und neu  gekennzeichtner Originawaren in den Là ¤ndern der Europà ¤ischen Wirtschaftsgemeinschaft.   Exhaustion Online   3 Guajakol-Karbonat RGZ 51, 139. 4 Intellectual Property Rights in EU Law Volume 1, David T. Keeling, p. 75-76 5 Jens Schovsbo: The Exhaustion of Rights and Common Principles of European Intellectual Property Law. In: Ansgar Ohly: Common Principles of European Intellectual Property Law, Mohr Siebeck, Tà ¼bingen, 2010: p. 170. 6 Case 78/70 Deutsche Grammophon Gesellschaft mbH v Metro-SB-Großmà ¤rkte GmbH Co. KG., 8 June 1971, European Court Reports, 1971: pp. 499 500., para. 5-11. Compare to Article 36 of the EEC Treaty. On the application of Article 36 of the EEC Treaty see: Nial Fennelly: Rules and Exceptions: Freedom of Movement and Intellectual Property Rights in the European Union. In: Hugh C. Hansen: International Intellectual Property Law Policy, Volume 5, Juris Publishing, Huntington, 2003: pp. 33-4 33-11. Exhaustion Online with regard to Database in the European Union 7 Case 78/70, supra note 64, p. 500., para. 12-13.   8 verbatim Centrafarm B.V. and Adriaan de Peijper v. Sterling Drug Inc., in 6 IIC 102 (1975).   Exhaustion Online with regard to Database in the European Union  

Idealism in Let America Be America Again by Langston Hughes Essay

Idealism in Let America Be America Again by Langston Hughes      Ã‚  Ã‚  Ã‚   In the poem "Let America Be America Again," Langston Hughes paints a vivid word picture of a depressed America in the 1930's. To many living in America, the idealism presented as the American Dream had escaped their grasp. In this poetic expression, a speaker is allowed to voice the unsung Americans' concern of how America was intended to be, had become to them, and could aspire to be again.    Using a conversational style, the author allows the speaker and listener to interact with each other. The issue addressed is that America is not the democratic ideal of all of its people. The original speaker begins in a fairly common quatrain stanza; however, when the listener is allowed to respond, the stanzas become irregular indicating the passion felt as well as the urgency of the message. The listener's response contains the main idea of the piece, comparing the democratic ideal to the conditions of those who are victims because of race, age, or economic status. The author's careful use of alliteration in phrases such as "pushed apart" (19) and "slavery's scars" (20) emphasizes the struggles and alienation experienced by less fortunate Americans.    The speaker begins the narration by making a statement that America should return to the idealistic way it used to be: "Let it be the dream it used to be" (2). Then the narrator continues to relate nostalgically the longing for an America built on freedom and equality for all. This could be the dream of the author himself. Wagner states of the author, "Like his first masters Whitman and Sandburg, like his fellow black Toomer, and like so many other American poets of the period, Lan... ...tion in Depression" (Ramperstad 371). Commenting on this poem and its author, Langston Hughes, Ramperstad observes, "Perhaps his finest poem of the thirties combined his will to revolution with his Whitman-like nostalgia for a vanishing America." Hughes gives us a richer insight of American idealism, American realism, and what, "America will be!" (73).    Works Cited Hughes, Langston. "Let America Be America Again." _Literature: An Introduction to Reading and Writing_. 4th ed. Eds. Edgar V. Roberts and Henry E. Jacobs. Englewood Cliffs: Prentice-Hall, 1995. 723-24. Rampersad, Arnold. "Langston Hughes." _Voices & Visions: the Poet in America_. Ed. Helen Vendler. New York: Random House, 1987. 352-93. Wagner, Jean. "Langston Hughes." _Black Poets of the United States_. Trans. Kenneth Douglas. Chicago: U of Illinois P, 1973, 385-474.   

Benefits of Using Laser Communication Technology Essay

Laser communication, often referred to as free-space optics (FSO) or free-space laser (FSL) communication, is similar to fiber optic cable in terms of carrier wavelength and bandwidth capability, but data are transmitted directly through the atmosphere via laser beams over paths from a few meters to 4 km or longer. FSL uses lasers in the near-infrared spectrum, typically at wavelengths of 850 or 1550 nm. Given these wavelengths, atmospheric attenuation must be considered, and an adequate margin of optical power (dB) must exist to support high system availability (the percentage of time that an FSL link is in operation, typically 99.9%). A visual range of 100 m can attenuate a laser beam at a rate of nearly 130 dB km−1. For short links (< 1200 m), fog and low clouds are the primary concerns. For longer links, scintillation, heavy rain, and snow frequently become issues. To address these issues, long-term climate data are analyzed to determine the frequency of occurrence of low visibilities and low-cloud ceilings. To estimate availability at a site of interest, adjustments to airport climate data are made to accommodate differences in altitude, geography, and the effects of the urban heat island. In sum, communication via FSL is a feasible alternative to fiber optic cable when atmospheric conditions are considered and properly analyzed. Polarization shift keying (PolSK) is a new modulation technique, it uses the state of polarization of an electromagnetic wave carrier as the information bearing parameter. This paper describes a modulation/demodulation method based on PolSK, and a high-speed laser communication system, and verifies its feasibility through theoretical analysis and computer simulation. Studies have shown that the based on the parameters of laser polarization modulation and demodulation techniques have unique advantages, such as in anti-atmospheric interference, higher data rate and lower bit error rate, greatly improving the reliability of communication. In addition to polymorphism modulation can be achieved by this modulation method, which has a data capacity. In the future, the PolSK modulation and differential demodulation method has a broad space for development and application prospects in the space laser communications. Research Background The technology of laser communication was concerned by great nation in the world, because of its advantage of good security, building network conveniently, large communication capacity, smallness and portable, low power consumption and the other advantages. With the achievement of micro-arc order dynamic tracking technology, in order to develop its potentials and advantages further, high-rate and long distance became the new directions of the development of the laser communication. The technology of laser communication combined some more mature technologies of high speed optical fiber communication technology, such as front optical amplification, wavelength division multiplexing, diversity reception and the all-optical network technology, which also brought new problems into the air light coupled into optical fiber. Because of the effects of the deviation of the alignment, vibration and atmosphere, it was difficult to achieve high efficiency of air light coupled into optical fiber for tiny diameter of core of the fiber. Thus, big diameter of core of the fiber should be chosen. As the limit of the devices, the detective area of the detector of the high speed optoelectronic detector was difficult to achieve above 100ÃŽ ¼m. Therefore, it’s necessary to optimize the diameter of fiber core and the detective area. At the same time, in order to lighten and lessen the optical platform and void some practical problems such as the high frequency interference and the moment of the wire-wound, it’s necessary to estimate and solve the loss of optical docking to optimize the high efficiency and speed received system of the atmospheric laser communication. In the paper, the high-efficiency and high-speed receiver technology of atmospheric laser communication was analyzed, which was based on ideal and atmospheric condition. For which, the received system of the atmospheric laser communication and its main parameters were discussed and the effects of the atmospheric on the laser communication with high efficiency and velocity were analyzed. Besides, the factors were also discussed, which affected the space light coupling into the fiber and fiber docking coupling and the corresponding simulation results were given. The method was proposed, which was used to solve the problems of the atmospheric laser communication, and the results of the indoor fiber docking coupling were analyzed so that it was feasible and efficient. The experiment of the maximum coupling efficiency about the atmosphere was carried out and the effects of the atmospheric on the experimental results were discussed. Modern lasers represent a massive improvement over lasers of the past, and the technology is advancing just as quickly now as it has been for the past decade. Optical fiber has demonstrated the ability to move hundreds of terabits of information per second. In addition, lasers are able to see through dense foliage, and can allow for space communication from distances measured in millions of miles. The capabilities of modern lasers almost are like science-fiction stories, and the technology involved is still improving Statement of the Problem This paper aims to identify the benefits of laser communication technology. The objective of these communication projects is to service personal communication users almost everywhere on Earth. The inter-satellite links in those projects use microwave radiation as the carrier. Free-space optical communication between satellites networked together can make possible high-speed communication between different places on Earth. Some advantages of an optical communication system over a microwave communication system in free space are: (1) smaller size and weight, (2) less transmitter power, (3) larger bandwidth, and (4) higher immunity to interference. The pointing from one satellite to another is a complicated problem due to the large distance between the satellite, the narrow beam divergence angle, and vibration of the pointing system. Such vibration of the transmitted beam in the receiver plane decreases the average received signal, which increases the bit error rate. We review: (1) the present status of satellite networks, (2) developing efforts of optical satellite communication around the world, (3) performance results of vibration effects on different kinds of optical communication satellite networks, and (4) seven approaches to overcome the problems caused by transmitter pointing vibration Methodology This paper aims to investigate the design and the benefits of using laser communication technology. Operation from a low earth orbit (LEO) platform (e.g., the International Space Station) would allow transmission of single photons and pairs of entangled photons to ground stations and hence permit quantum communication applications such as quantum cryptography on a global scale. Integration of a source generating entangled photon pairs and single-photon detection into existing optical terminal designs is feasible. Even more, major subunits of the classical terminals such as those for pointing, acquisition, and tracking as well as those providing the required electronic, thermal, and structural backbone can be adapted so as to meet the quantum communication terminal needs. Results and Discussion Common uses for lasers in sensing include determining precise location information that radar and traditional sighting systems for kinetic weapons like rifles and missiles cannot provide. â€Å"When using lasers with a weapon system they’re a complement to kinetic systems,† explains Michael Rinn, vice president of the Boeing Co. Directed Energy Systems segment in Albuquerque, N.M. Lasers â€Å"offer an advantage of cost-per-shot, precision ranging, and precision pointing,† Rinn continues. â€Å"From three, four, or five kilometers away a laser can focus on a moving target precisely. Radar and gun systems are nowhere near the kinds of ranges we’re demonstrating.† Of course, lasers aren’t a replacement for any system, but they serve to compliment systems by providing additional information. Light detection and ranging (LIDAR) is one of the primary ways lasers can sense objects and movement. LIDAR can create images by bouncing lasers off a targe t. Narrow-beam lasers enable LIDAR to detect images where other sensors could not, such as finding objects in heavy foliage or finding exact distances, heights, chemical compounds, and atmospheric composition. LIDAR not only provides this information, but also can render still images in three dimensions. Given sufficient processing power, lasers also can render moving images that look like videos. Scientists have used LIDAR to guide unmanned aerial vehicles (UAVs), including an AH-6 unmanned Little Bird light helicopter gunship, through areas with obstacles. LIDAR provides the precision necessary for autonomous piloting, a hot commodity at a time when UAVs require at least one operator. The AH-6 is a military version of the MD 500 light helicopter. As with any advancing technology — especially one that involves as much computation as laser technology does — the size of laser systems has shrunk to sizes that were unimaginable when they were first introduced. â€Å"We’re seeing leaps and bounds in the technology,† says Boeing’s Rinn. â€Å"Sizes have gone down from racks to credit-card size; you’re seeing a lot of transformation in the industry.† Early-model laser systems were big, awkward, and used too much power to make them practical for vehicles. Today’s lasers, however, can fit in small boxes and can be parts of UAV payloads, fixed-site perimeter-security systems, helicopters, and ground vehicles. Laser limitations Laser sensing does have a weakness, when compared to other kinds of sensors. â€Å"Heavy rain, really bad weather conditions, and sandstorms, cause problems for lasers,† explains Boeing’s Rinn. Adverse weather conditions prevent laser light from reaching its target. Even heat waves can distort the laser beam and lead to inaccurate or lost data. Fortunately, there is a way around atmospheric issues with lasers. The answer to this problem is an atmospheric-compensation sensor that uses a low-power beam before correcting itself. The now-discontinued Airborne Laser (ABL) program, for example, sent out a low-power laser before firing its powerful chemical laser. The low-power laser measured atmospheric distortion between the aircraft and its target, and used that information to calibrate the laser weapon to put the most energy possible on target. Atmospheric compensation enables the use of lasers even in harsh environments that would render uncorrected laser sensors useless. Atmospheric compensation does not allow lasers to function in particularly bad conditions, however. Atmospheric distortion happens when air currents or pollution bends light, and is the phenomenon that makes the stars at night appear to twinkle . Lasers for communications Fiber-optic cable has seen huge improvements in the past decade. With potential data rates that reach data rates of terabits per second, lasers can move vast quantities of data more securely than other forms of communications. Lasers are impervious to electromagnetic interference (EMI), do not emit stray signals like RF energy does, and fiber lasers are substantially lighter than copper cable. Fiber-optic cable â€Å"Is lighter, faster, smaller has no EMI and doesn’t cause sparks,† explains John Lee, vice president of marketing at optical fiber specialist Timbercon Inc. in Lake Oswego, Ore. â€Å"War fighters today have a huge appetite for data, if we don’t have the type of bandwidth fiber provides we won’t be giving our war fighters everything we can.† Lasers also have been used in communications without optical fiber. â€Å"Laser communication is a very specific application — satellite-to-satellite, terrestrial-to-satellite, terrestrial-to -airplane — are very high bandwidth applications that lasers can do.† Boeing’s Rinn says. Lasers can be used for communication without any cables to communicate from huge distances, particularly in space. This practice, called free-space optical communications, uses laser beams that travel through the air, or through outer space, instead through optical fiber, and is generating substantial industry excitement for its potential in broadband data communications. The NASA Jet Propulsion Laboratory (JPL) in Pasadena, Calif., in fact, has created its own free-space optical communications research group. More information on the NASA group is online at Free-space optical communications send lasers operating at wavelengths not visible to the human eye to receivers for high-bandwidth line-of-sight communications. The benefit of free-space optical communication over radio signals is clear. Free-space optical communication does not experience interference from radio waves and is nearly impossible for an enemy to intercept or disrupt. Free-space optical communication is particularly applicable to inter-satellite communications because it is relatively interference-free, offers better connections than RF signals, and travels for longer ranges. Lasers provide high-bandwidth communications links between satellites, deep-space probes, and orbiting telescopes using lasers, lenses, and mirrors, these connections allow for fast communication with receivers and transmitters. Some space-based free-space optical communications links operate reliably millions of miles apart. Inter-satellite communications links can send and receive data that are exponentially larger than RF signals can provide, while using less power. NASA’s own project, the Laser Communications Relay Demonstration, seeks to prove the long-term viability of free-space optical communication and increase current inter-satellite data rates by as much as a hundred times greater than current RF communication allows. The Laser Communications Relay Demonstration will be holding preliminary design review in 2013, with ground testing starting in 2014. The project will then fly as a commercial satellite payload in 2016. Future laser technology Laser technology has yet to mature, and many enhancements are left to be made. Everything lasers can do currently is still improving at a rapid rate and new techniques to improve lasers are still in the works. One such new technique is beam combining, which blends several laser streams into one high-power beam. â€Å"There are a lot of people chasing combining laser beams,† says Boeing’s Rinn. â€Å"There’s a lot of research and technology growth going on there.† Researchers are taking three approaches to combine laser beams: spectral beam combining, coherent beam combining and polarization beam combining. Each approach has its own uses, benefits, and downsides. The goal of beam combining is to increase laser power and brightness to enable long-distance communications and laser weapons. Beam combining techniques Polarization beam combining blends two linearly polarized laser beams — one vertically polarized and the other horizontally polarized. These beams move to a thin-film polarizer so that one is reflected and the other transmitted, forcing both beams to propagate in the same direction. This creates an unpolarized beam with almost the same optical power as the two input beams combined, and with the same beam quality. Brightness similarly increases. Polarized beam combining does not scale power, however, because the unpolarized output cannot go through the same process. â€Å"It is expected that beam-combined laser systems will in the near future reach output power levels of tens to hundreds of kilowatts,† Paschotta says. â€Å"Possible applications of such systems are in the military sector in the context of anti-missile and other directed energy laser weapons. There are also possibilities for long-distance free-space optical communication and laser-based manufacturing.â⠂¬  Conclusion In the free-space laser communication there is sometimes a strong need for reduction of the diffraction spot size in the far field. In this paper, instead of the usage of the larger size aperture lens in the free-space laser communication system, we introduce diffractive superresolution technology to design and fabricate a cheap pure-phase plate for realizing the smaller spot size than the usual Airy spot size, which can decrease the weight and size of the emitting lens. We have calculated 2, 3, 4, 5 circulation zones for optimizing the highest energy compression (Strehl ratio) with the constraint of the First zero ratio value G=0.8. Numerical results show that the 2- or 3-circular zone pure-phase plate can yield the highest Strehl ratio (S≈0.59) with the constraint of G=0.8, but the 4, 5 circular zone binary phase (0,Ï€) plates are calculated to yield the result ofS≈0.57 with G=0.8. We have fabricated 2- and 3-circular zone binary phase plate with binary optics technology. Finally, we have established an experimental system for simulation of the free-space laser communication to verify the advantage of the superresolution phase plate. Detailed experiments are presented. Factories use sensors to guarantee product quality. The advent of cell phones and constant communications with satellites has raised demands for better communications. The transoceanic fiber cables that sit at the bottom of the ocean, coupled with data demands that almost double yearly thanks to the explosion of streaming video has also led to more and more research being performed on optimizing optical communications and optics in general. Acknowledgement Foremost, I would like to express my sincere gratitude to my Teacher Madam Marlita delos Santos for the continuous support of my study, for his patience, motivation, enthusiasm, and immense knowledge. His guidance helped me in all the time.I could not have imagined having a better advisor and mentor for my study. Besides my Teacher, I would like to thank the rest of my teachers in Lope de Vega National High School for their encouragement, insightful comments, and hard questions. My sincere thanks also goes to my parent for their support and undying love to me so I can finish the secondary learning and I may able to achieve my dreams and ambitions. I thank my fellow Classmates, school mates, and friends for the stimulating discussions, for the sleepless nights we were working together before deadlines, and for all the fun we have had in the last four years. Last but not the least; I would like to thank God for his Guidance and Love for me and the World. The Writer Bibliography 1. Journal of Optical Networking, Vol. 4, Issue 9, pp. 549-560 (2005) 2. http://dx.doi.org/10.1364/JON.4.00 3. http://www.opticsinfobase.org/jocn/abstract.cfm?URI=jon-4-9-5490549 4. http://lasers.jpl.nasa.gov. 5. M. Pfennigbauer, M. Aspelmeyer, W. Leeb, G. Baister, T. Dreischer, T. Jennewein, G. Neckamm, J. Perdigues, H. Weinfurter, and A. Zeilinger, â€Å"Satellite-based quantum communication terminal employing state-of-the-art technology,† J. Opt. Netw. 4, 549-560 (2005)

India Luxury Market Essay

Market Trend There was a slow-down in the growth in sales of premium and luxury watches in India in 2008-’09. It prompted the market leader Titan industries to enter the economy market. Following the footsteps, luxury watch brands like Tag Heuer and Rolex introduced low-price models. But in recent years, mobile phones may also have dampened growth in the penetration of watches in India, as they provide a time read-out as well as alarm and other time-related functions. Watch industry experts believe that their product’s original function is increasingly losing importance, and that wristwatches are now being bought as fashion accessories. Owning more than one watch is like owning different pieces of jewellery. Competitive landscape The economy watch demand is being met for the most part by the unorganised sector and by direct imports. The premium segment is increasingly being peppered by fashion brands such as Esprit, Swatch, Fossil and Tommy Hilfiger. There has also been strong value growth for these brands, with growing demand from middle- and upper-income groups in urban India. Titan, HMT and Maxima are the leading Indian players and Timex, Casio and Swatch are now the strong multinational players in the market. More multinationals are entering the retail market, but no new domestic companies have done so, and the multinationals’ share of value sales has increased over the review period. Premium Brand & Product Perception With the watches market in India now becoming fashion and style driven, especially at the premium end, companies now launch models and designs every six months. International brands such as Fossil launch spring/summer and winter ranges. Titan, on the other hand, times its launches to fit in with the Indian festive season – Deepavali and weddings. Companies like Casio and Swatch and luxury brands like Rolex are exploring a niche market for chronographs, but this is currently negligible. Companies also need to respond to product innovations. The Citizen eco-friendly watch has been well received in India and is reportedly selling well in its price bracket, eliminating the trouble of replacing batteries and encouraging the use of multiple watches. Apparel brands such as Esprit, Tommy Hilfiger, Benetton and Levi’s have all gained familiarity among India’s urban youth, who may become more willing to try these brands’ premium watches. Affluent, urban Indians may feel more comfortable about buying premium watches, while continuing to regard luxury watches as examples of overindulgent or insensitive spending. ‘New’ Rich India : The ‘New’ rich India is now indulging into the experience of owning Luxury Brands. India’s rapidly growing high-end retail market is expected to increase from the around $3. 5 billion in 2008 to $30 billion by 2015. Luxury clothing, fragrances, premium wine, high-end watches have achieved good penetration among male Indian consumers. Among women, jewellery and cosmetics can already boast high levels of awareness, followed by categories such as handbags and mobile phones. These items, while not necessarily being better (in quality, performance, or appearance) than their less expensive substitutes, are purchased with the main purpose of displaying wealth or income or status symbol of their owners. There is a distinct shift from ‘Old luxury’ to ‘New luxury’. Old luxury is defined by the attributes, qualities and features of the product, whilst ‘New luxury’ is defined by the consumer’s point of focus on the experience that their purchase stimulates and not in ownership or possession of the product itself. † The customers Redefined luxury as they believe it to be a sign of self worth – â€Å"They are worth it;† it authenticates the buyer’s success and status; it is a signal to others that the owner is a member of an exclusive group; They require flawless performance in this application, the cost of product malfunction is too high to buy anything but the best. Motivation of Study: The matter of wearing and enjoying fine timepieces is a passion that these days must be justified. We like nice expensive watches even though cheap watches exist to do the same thing. Hence like any other luxury good , today modern shoppers buy luxury goods to reward themselves, to satisfy psychological needs or to make themselves feel good to show off their personality or to boost their self-esteem. Contribution of the research: This study aims to understand the above said consumer buying behaviour which will help the present marketing Managers to better reposition their branding and advertising strategy to capture the correct target market for luxury products to boost the sales in times where economy are at a challenge. Literature Review: Research Objective: This study intends to find out if consumer buying behaviour of young purchasers are influenced by factors such as premium price of luxury watches, perceived quality of luxury watches, societal status and brand loyalty associated with the consumption of luxury brand. This study also intends to evaluate whether perceived qualities of the luxury branded watch have influence on the buying decision of consumer. It is also intended to determine whether the high quality standards of luxury watches are the reasoning consumers opt for the luxury watches. Affiliations of social status of acquiring certain luxury branded goods will also be studied to understand whether consumer buying luxury branded goods just for the matter of being affiliate with certain quarters of people having the same luxury brand of goods. This study also will also evaluate whether brand loyalty of luxury brand will influence the buying decision of consumer. This study also aims to uncover whether a person who has been abroad is a reason for the consumer purchasing a luxury watch Research Question: The purpose of this study is to evaluate what motivational factors encourage consumers into purchasing luxury brand watches . In evaluating this statement , this study aims to answer the following questions : †¢ †¢ †¢ †¢ †¢ †¢ Is it the price or the type of users of the brand that drives the buying behaviour of the consumer for luxury branded goods? Is it the strong emotion of discriminating themselves with the lower class consumers that drives higher class consumers to turn to luxury brands? Is it the tag name of a mega brand that drives the long term demand for that luxury brand? Is gender a deterministic factor in deciding the purchase of a luxury brand? If yes then what factors are important gender wise ? Is it the product utility or the brand perception that is key for luxury watch brands? Will a person’s visit abroad influence his decision to purchase a luxury watch? Previous Research contribution : Findings of overall previous research indicate that individual’s preferences plays a key role in purchasing luxury goods. Individual’s preferences may be based on desire and non-desires, which are based on experience in purchasing luxury items from their satisfaction, or nondesire such as bias towards brand products. Leibenstein (1950, p. 188) classified demand of goods and services consumption in relevant to motivation into two main aspects: functional and non-functional. Functional demand is â€Å"demand for a commodity which is due to the qualities inherent in the commodity itself†. On the contrary, demand of goods consumption that comes from other factors, which is not the product quality, is defined non-functional demand. The outcome from Leibenstein’s (1950) study especially stresses the role of interpersonal effects towards luxury brands consumption, and derived three main effects; Veblen, Snob, and Bandwagon INTERPERSONAL EFFECTS Perceived Conspicuous Value Perceived unique Value Perceived Social Value Ostentation Non-Conformity Conformity VEBLENIAN SNOB BANDWAGON Interpersonal effects (Vigenron & Johnson) (1999 p. 7) Veblen Effect: The Veblen effect can be explained through conspicuous consumption in which people feel that it is necessary to purchase luxury products because they have a high price tag (Leibenstein, 1950). Conspicuous consumption is use by people to show wealth, power and status (Veblen, 1899). Prices of product have a significant aspect in consumers’ opinion of quality (Vigneron & Johnson, 1999). Studies by Erickson & Johansson (1995) have shown that price is used to judge quality of luxury products between a range of brands. Usually people would associate high prices with better quality. Additionally, those who do associate high prices with better quality would also suggest that high prices show a considerable amount of prestige (Lichtenstein et al. , 1993). Snob Effect: The snob effect takes into account personal and emotional desires (personal effects), and the influence of other people’s behaviour (interpersonal effects) towards the purchasing of luxury brand products (see Figure 1). The snob effect can be further explained through two circumstances. Firstly, the launch on new products which creates exclusivity in which the snob would purchase the product immediately because a minor amount of consumers at that particular time would have acquired it. Snob consumers only purchase â€Å"limited items that have a high value, whereas those readily available are less desirable. Rare items demand respect and prestige† (Solomon, 1994,p. 570). Products that are viewed as unique, popular, and expensive causes a higher demand for consumers (Verhallen & Robben, 1994), especially snob consumers. Snyder and Fromkin (1977) support the statement by Verhallen and Robben (1994) suggesting that people have the desire to be unique. India:The Affluent Masses: Luxury volumes have been spurred by a significant growth in the rich in recent past. The new rich come in varied shapes, sizes and style quotients. Exporters, multinational bankers, college kids earning plum salaries at call centers or BPO operations, well-heeled corporate wives, and successful entrepreneurs. What they have in common is that they have very high purchasing power Bandwagon Effect : The bandwagon effect represents consumers who purchase luxury products because they wish to fit in with a particular group. For example, people would consume products that are fashionable and stylish to associate themselves to similar people (Berry, 1994). Dubois & Duquesne (1993) explains that the snob and bandwagon effect are not alike. Although the similarity between the bandwagon and the snob effect is that people wish to enhance their self-concepts, the differentiation is that they purchase luxury items for different reasons. Bandwagon consumers purchase items to be fit in with others, whereas snob consumers purchase items to be unique and stand out. Individuals who fit in with groups that purchase luxury brand products and/ or wish to differentiate themselves from people who do not purchase luxury brands are influenced by the bandwagon effect (Vigneron & Johnson,1999) Luxury is reward :First time/New Purchasers :They use luxury goods as a status symbol to say â€Å"I’ve made it! †. They are motivated by their desire to be successful and demonstrate this to others. Luxury brands that have widespread recognition are popular; however they don’t wish to appear lavish or hedonistic in their appearance. They want to purchase â€Å"smart† luxury that exhibit importance while not leaving them open to criticism. Personal Effects : Consuming luxury products can also be from personal desires and taste. PERSONAL EFFECTS Perceived Emotional Value Perceived Quality Value Self-Actualization Reassurance HEDONIST PERFECTIONIST Personal effects (Vigenron & Johnson) (1999 p. 8) Hedonic Effect The hedonic effect occurs when consumers purchase luxury products and value the item. People who purchase items for self-fulfillment (e. g.inner direct consumers, Riesman, et al. , 1950, or role relaxed consumers, Kahle, 1995), and those who are not affected by interpersonal influences (e. g. conforming to group norms,Bearden, et al. , 1989) represent the hedonic effect. Dichter (1960) explains that motivation of noncognitive and unconscious is able to persuade consumer preference of products. Products that are consumed are known to have an emotional value that is added to their character (Vigneron & Johnson, 1999). When consumers purchase luxury products they expect that the item will offer benefits such as exclusiveness. Dubois & Laurent, (1994) stated that if products create an emotional value for consumers, it represents that the product is beneficial and holds an important characteristic. Perfectionist Effect The perfectionist effect exists when consumers purchase luxury items and expects superior products and performance as well as quality (Vigneron & Johnson,1999). People who represent the perfectionist effect are those who are associated to personal values and judge a product according to their value of a luxury band product. An example of the perfectionist effect is when consumers are purchasing a luxury watch they expect it to be accurate. According to Groth and McDaniel, (1993, p. 10) stated that â€Å"high prices may even make certain products or service more desirable†, because people view products with high prices with great quality (Rao & Monroe, 1989). Additionally, consumers may assess the level of how luxury a product is by its quality (Vigneron and Johnson, 1999). Methodology Research Method: Quantitative data consists of closed end information that includes numerical figures. The study has collected quantitative data by applying closed-end questions towards a questionnaire. Focus Group Discussion to understand attributes both physical and emotional that influence the purchase of a luxury watch. The group comprised of 7 individuals , 3 female and 4 male participants who have been users of luxury watches. Data Collection: Primary Data collection: Gathering information from consumers of luxury watches through online questionnaire survey Secondary Data Collection: Research insights and hypothesis design with the help of previously published research work on luxury goods buying behaviour. Sampling: Non-probability sampling method is adopted. Since the target audience or respondents of interest are consumers of premium or luxury watches, the sampling method adopted here is convenience sampling and snow-ball sampling. Measurement & Scaling: Measurement Techniques used ? Perception map : ? Utility of features in the watch : Chronograph, Double dial, Indicator light etc. ? Stylish Designs that make the watch a fashion statement Respondents were asked to rate the 10 different brands in order to obtain their perception of these brands on the above defined dimensions Based on two predefined dimensions i. e ? ? ? Exploratory Factor Analysis : To understand the underlying factors influencing the purchase behaviour of luxury watch for men & women and overall Regression: To understand which interpersonal & personal effect is critical when consumers make a luxury watch purchase decision Discriminant Analysis: To understand the group behaviours based on the following discriminating variable ? Gender ? Trip abroad ? Work Experience:Purchasing power ? AMOS : Confirmatory Factor analysis to ascertain the Exploratory Factor Analysis RESULT AND ANALYSIS 1. Discriminant Analysis: Work-Ex & Fresher Inference: Wilk’s lambda (0.627) is more than 0. 4 which is not significant; Box M test is also insignificant However based on analysis top 5 attributes discriminating work ex & fresher are Attributes Q5_7_attribute_analog Q5_2_attribute_alarm Q5_12_attribute_torch Q5_9__attribute_calculator Q4_8_attribute_celebrity_endorsement Variable weight of discriminating function -. 366 . 361 . 331 . 271 . 262 2. Discriminant Analysis: Gender Inference: Wilk’s lambda (0. 578) is more than 0. 4 which is not significant; based on analysis top 5 attributes discriminating males & females Attributes Variable weight of discriminating function. Q4_3_attrifashion_statement Q5_3_attribute_dualclock Q5_13_attribute_barometer Q5_8_attribute_motionsensor Q9_2_buy_in_store .329 -. 285 -. 269 -. 259 -. 255 3. Discriminant Analysis: Abroad Visit Inference: Wilk’s lambda (0. 573) is more than 0. 4 which is not significant; however based on analysis top 5 attributes discriminating foreign visited and not visited people Attributes Q5_9__attribute_calculator Q5_6_attribute_color Q5_16_attribute_warranty Q5_11_attribute_straptype Q4_9_attribute_brand_image Variable weight of discriminating function . 228 . 225 . 221 -. 207 -. 205 3) Exploratory Factor Analysis-(Male & Female) Research Question:- Is gender a deterministic factor in deciding the purchase of the luxury watch. If yes what factors are important gender wise? Hypothesis:- Women while making luxury goods purchase give more importance to emotional factors whereas Men go for Physical Utility features Factor analysis for male respndents(58 males) Results:? ? ? ? ? ? ? ? Fac1(Ostentation): o o o o o o o o ? ? ? ? ? ? Sth to remmeber, hand gesture, to be unique Fac2(value added feature) Calculator,digital,compass. Fac3(Generic requirements) Shape, water resistance Fac4(Economic requirements) Discounts Fac 5(Tech savvy) Compass, Motion sensor Fac 6(basic) Analog,water resistance Fac 7(Wrist suitability) Strap type Fac 8(extra feautres):Date and day display, brand image Exploratory factor analysis female Respondents (23 females):Fac1(Economical): o o o o o o Warranty, after sales, analog, emotional satisfaction Fac2(Style) Social status, to be unique, fashion statement Fac3(Special requirements) Alarm,altimeter, digital,dual clock Fac4(value added feature) Calculator,compass,barometer, torch. Fac 5(Tech savvy) Hand gesture,discount Fac 6(Exclusivity) Motion sensor,alarm,brand image Result Analysis:? Men:o Attach importance to Ostentaion, value added feaures and style(veblenian effect and perfectionist effect are dominating) ? Women:o Style, Economic attributes an generic requirements ( Hedonist and snob effects dominate 4. Checking the Interpersonal and personal effects shown by males and female while purchase of luxury watch in Store Research Question:o Is it the price or the type of users of the brand that drives the buying behaviour of the consumer for luxury branded goods? o Is it the strong emotion of discriminating themselves with the lower class consumers that drives higher class consumers to turn to luxury brands? o Is it the product utility or the brand perception that is key for luxury watch brands? Hypothesis:-Luxury watch purchase is primarily to show off and as an indicator of status symbol: veneblian effect. Users also buy luxury watches due to perceived emotional value or for hedonist reasons Veneblian Effect:- Snob Effect Bandwagon Effect Hedonistic effect Type of effect Veneblian snob Bandwagon Hedonistic Coefficient 0. 517 0. 499 0. 274 0. 305. Inference:- As we can clearly observe from the above table that the veneblian effect is very prominent in all cases of interpersonal or personal effects. That means People tend to buy Luxury watches to show off of their Public and Social Status. Snob and Bandwagon effect follows Veneblian effect. 5. Regression Analysis to check whether long term demand for luxury watches is driven by brand image Research Question : Is it the brand image that drives the long term demand for that luxury brand? Hypothesis : Brand Image for lucury brands is responsible for the long term demand of these watches. Inference : Regression is insignificant with respect to the variables that drive brand image. Even the R^square value is 0. 071. Hence we can infer that brand image is not a good factor to explain the long term demand for luxury watches. 6. AMOS The default model is created based on exploratory factor analysis and taking research literature into account. Model Fit Summary Check: Cmin/DF 2-5 OK GFI > 0. 9 Not OK PGFI>0. 5 OK NFI,TLI,CFI>0. 9 Not OK RMSEA max 0. 1 Not OK Model is comparatively fit as such But Goodness of fit index is not holding well. Validity & Construct Reliability S No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Attributes Q4_1_attribute_social_status Q4_3_attribute_fashion_statement Q4_2_attribute_to_be_unique Q4_6_attribute_emotional_satisfaction Q4_9_attribute_brand_image Q5_9__attribute_calculator Q5_10_attribute_compass Q5_12_attribute_torch Q5_13_attribute_barometer Q5_3_attribute_dualclock Q5_4_attribute_altimeter Q5_2_attribute_alarm Q5_5_attribute_digital Q5_7_attribute_analog Q5_8_attribute_motionsensor Q5_16_attribute_warranty Q4_10_attribute_secon_time_brandpurchase Q4_4_attribute_premiumwatch_collection Q4_8_attribute_celebrity_endorsements. Constructs Error e1 e2 Delta 1. 028 1. 079 0. 608 0. 635 1. 282 1. 323 1. 687 1. 473 1. 793 1. 816 1. 032 2. 133 1. 407 1. 074 2. 078 0. 179 1. 402 1. 367 2. 019 Lambda 1 0. 67 0. 922 0. 884 0. 997 1 0. 912 0. 971 0. 774 1 1. 135 1. 005 1. 258 1 0. 876 0. 84 0. 403 1. 231 1 AVE CR Exclusivity e3 e4 e5 e6 e7 0. 81 0. 81 Tech_Savvy e8 e9 e14 0. 84 0. 68 Value_Added _Feature e15 e16 e17 e21 1. 22 0. 75 Reliability e22 e23 e26 0. 82 0. 69 Brand_Perce ption.

Petco Park vs Fenway Park

Petco Park vs Fenway Park Free Online Research Papers In the major league of baseball there are many stadiums, all which are different and special in some kind of way. The home of the San Diego Padres is Petco Park. The home of the Boston Red Sox is Fenway Park. There are many differences between the two stadiums and how they became what they are today. Petco Park is a brand new stadium for the Padres. The park opened for its opening game in 2004. It can seat about 43,000 people plus an extra 2,500 people in the park area behind centerfield. This brand new park is a little bit bigger than their old field, Qualcomm Stadium, which they moved out of at the end of the 2003 season. Padres did not start in Qualcomm Stadium either. They started in Lane Field at Broadway Pier, and then in 1958 they were moved to Westgate Park in Mission Valley. Then, Jack Murphy made a proposal to make a new stadium which was called San Diego Stadium. It was also the home of the San Diego Chargers of the NFL. Later it was named Jack Murphy stadium because he got the stadium started and renovated it even more. It was then called Qualcomm when that business bought the grounds around the ballpark. â€Å"Considering that Petco Park nearly failed to reach construction phase due to strong community opposition and scandal, the ballpark has overcome some signific ant challenges to climb the ladder of success, although promised development surrounding the ballpark remains something of an uncertainty†(Reichard, 1). The ballpark district, which is the area around Petco, is still under construction for more development on the way to improve the park. The park construction was halted because of insufficient funds to build the stadium, but after money was set aside for the stadium, construction was started up again and the park was on its way. It was finished and ready to play in on February 18, 2004. The Padres were ready for their new stadium because they did not like sharing their field with the Chargers for football. Petco Park gives the fans a variety of spots to sit. The fans can sit right on field level and as far up as the nosebleeds. The fans have to pay a little bit extra for the special areas. The average price for tickets is anywhere from fifteen to forty dollars. â€Å"Ultimately, Petco Park manages to accomplish the rare feat of catering not only to the fan focused entirely on the game, but also the visitor interested in the overall experience†( Reichard, 3). This brand new stadium has yet to see a world series; the Padres have come close to it, but not quite close enough. They just lost their series against the St. Louis Cardinals to make it to the playoffs this year. In the case of the Red Sox, they have been in Fenway since 1912. It opened on April 20, 1912. Before Fenway was built they played at Huntington Avenue Grounds. Fenway has been renovated many times to keep the field in good shape and to make it better for the fans. In the left field of Fenway Park there is a huge wall called the green monster, which the hitters face every time they play there. It used to be a big feat to hit a home run over the 37 foot wall which is 310 ft. away from the plate; these days hitters can hit them over the wall if they get the sweet spot of the bat. On the green monster there is a manual scoreboard that is still used today. There are electronic scoreboards around the field, but the manual one is still used. â€Å"Behind the manual scoreboard is a room where the walls are covered with signatures of players who have played at Fenway Park over the years. Also, the initials TAY and JRY, for Tom Yawkey and Jean Yawkey, appear in Morse code in two vertical str ipes on the scoreboard†(Fenway Facts, 2). There are many nicknames given to parts of Fenway Park. There is Duffy’s Cliff; this was a ten foot mound that reached from the left field foul pole to center field. It was named this because the left fielder for Boston was Duffy Lewis and he mastered the skill of running up hill to catch the ball. The Green Monster is the huge wall in left field. It gets its name from its looks. In the right field bleachers there is one seat that is painted red. That is where the longest home run was hit, 502 ft by Ted Williams. â€Å"Legend says that the ball crashed through the straw hat of the man sitting in the seat - Section 42, Row 37, Seat 21† (Fenway Facts, 2). New fields and old fields, what is the difference? There is plenty of difference. All new fields are up to date with technology and new ways to make parks better for fans. Old fields are boring and there is nothing to them. The brand new Petco Park has many fun things in it. Behind centerfield wall there is a sand area for little kids and their parents to watch the game. The fence is see through so that the little ball fans can see the game while playing around in the sand. In those seats the fan sits right on field level so that it is like the individual is in the game. That is also how Fenway is a little bit. The stands along Fenway are really close to the foul lines to bring the viewers closer to the game. â€Å"Today, the average seat in Fenway Park is closer to the field than in any other Major League baseball park. This feel of intimacy is readily apparent to Fenway Park visitors and adds to its uniqueness. It is for this reason that Fenway has been referred to as the best pl ace in the world to watch a baseball game(Save Fenway Park, 1). Fenway Park is the oldest major league park still in operation in the country. â€Å"Many baseball teams are looking to replace their symmetrical, Astroturf-covered, multipurpose mega-stadiums built in the 1960s and 1970s (such as Pittsburghs Three Rivers Stadium and Seattles Kingdome) with retro-style, single-use baseball parks that emulate the irregular field configuration and wall heights, urban setting, and overall intimacy of Fenway Park. In fact, Fenway was looked to as a model for the vanguards of these newer parks: Oriole Park at Camden Yards in Baltimore and Jacobs Field in Cleveland. As other â€Å"classic† baseball parks disappear, including Comiskey Park in Chicago and Tiger Stadium in Detroit, the opportunity to experience a Major League baseball game in an authentic traditional setting is quickly fading away†(Save Fenway Park, 3). Cal Ripken Jr. says it well in this little paragraph about th e feeling of playing on these old authentic fields, â€Å"The thing that I remember the most is just the feeling you get when you walk out on that field (at Fenway Park). All of the ballparks, especially the new ones, and Camden Yards, I guess, started the trend, try to capture in the modern sense the feeling of Fenway Park. Its just a great feeling to be able to play baseball on that field. Its a special place† (Young, 1). Many players like to play on the old fields because all the old time legends have played on them. Then again, it is fun on all the new fields like Petco Park because there are more fans going ballistic for their team and they get to try to become the legends of these new fields and set records and go down in the history with those fields. Some of the new ballparks are getting bigger and harder to play in though. The fences are getting deeper and new configurations of the fields are getting crazier. Petco Park has one of the deepest fences in the major league and the fence line is shaped the most unusual out of many other fields. Fenway also has a different configuration for there fence with the way it wraps around the field and the height differences of the fence going around the outfield. There are many differences between Petco and Fenway, but there are some similarities too. There is a little history about Fenway and what has gone on through all the years it has been played in. The very first year it opened, the Red Sox won the World Series. From then until 2006 they have won six World Series. They could have won seven, but no one knows for sure because the Giants refused to play in the World Series that year in 1904. Petco has no history at all yet; it is in its second season of play and both years the Padres almost made it to the World Series both seasons. Many stadiums in the Major League of baseball are old and new. Some are similar and some are completely different. These two stadiums have a great background behind them. Fenway has come far from the year 1912, and the Padres they have come far with all there different stadiums. Petco Park is now the home of the Padres and it is one of the nicest brand new ball fields of this era. These stadiums have there own unique and significant values to them. They have their differences and have become two of the greatest fields to play on and to be in. Bibliography Ballpark History. Library ThinkQuest. 06 Mar. 2000. 10 Oct. 2006 . Blau, Clifford. A Comparison of AL and NL Park Factors, 1913-1975. Mysite. 10 Oct. 2006 . Fenway Facts. Boston.Redsox. Jan. 2001. 10 Oct. 2006 . Fenway Park Stadium. MLB-Teams. Feb. 2003. 10 Oct. 2006 . Petco Park. San Diego Ballpark. 22 Mar. 2006. Major League Baseball. 10 Oct. 2006 . Qualcomm Stadium. Ballparks of Baseball. 2003. 10 Oct. 2006 . Reichard, Kevin. Ballpark Digest- Petco Park/ San Diego Padres. Ballpark Watch. 10 Oct. 2006 . Schoenherr. Padres Baseball History Timeline. History.Acusd. 7 Aug. 2004. 10 Oct. 2006 . The Significance of Fenway Park. Save Fenway Park. 25 May 2001. 10 Oct. 2006 . Young, Geisler. Fenway Park. Baseball-Almanac. Sept. 2000. 10 Oct. 2006 Research Papers on Petco Park vs Fenway ParkThe Hockey GameMarketing of Lifeboy Soap A Unilever ProductLifes What IfsThe Fifth HorsemanBionic Assembly System: A New Concept of SelfThe Effects of Illegal ImmigrationDefinition of Export QuotasHip-Hop is ArtNever Been Kicked Out of a Place This NiceAppeasement Policy Towards the Outbreak of World War 2

Free Essays on Othello Vs Julius Ceasar - A Tragic Hero

William Shakespeare’s Characters, Julius Caesar (from Julius Caesar), and Othello (from Othello) are tragic heroes. Both characters are ; [ a person of significance who, because of a tragic flaw, is brought, through hamartia, to a catastrophe which is met with courage.] Caesar was an extremely successful Roman general who’s rise to power was stemmed from the winning of battles. Caesar had the popularity and support of the Roman citizens, so much support, in fact, that he was offered the crown three times. Also, after Caesar was murdered the public insisted that his death be avenged, and this was done by a type of small civil war. This definitely suggests that Caesar was significant. In Othello, Othello was a successful general. He was in command of all the forces in Venice, he was in the position to promote Cassio to second in command. Othello is proved to be the most valued member of Venace when he is summoned to go direct the forces in Cypress, even before he was able to go on his honeymoon with his new wife, Desdemona (O I iii 260-290). A tragic hero must have a tragic flaw. Caesar’s tragic flaw was his over confidence. Ceasar was so popular among the people of Rome that the legend of Caesar and his victories would live on forever. However, Caesar seemed to believe that this made him immortal, when in reality he could be killed as easily as any other man. Caesar shows this confidence early in the play when he ignores the warnings of a soothsayer, who sais to Caesar, â€Å"Beware the idles of March†. (J I ii 13-24) Othello’s tragic flaw was jealousy. Othello shows obvious jealousy; when he is angry at seeing Cassio talking to Desdemona (O III iii 34-60); in his reaction to Desdemona misplacing the handkerchief (O III iv 50-108); and when Othello is sprung into an epilepsy seizure after Iago tells him that Cassio... Free Essays on Othello Vs Julius Ceasar - A Tragic Hero Free Essays on Othello Vs Julius Ceasar - A Tragic Hero William Shakespeare’s Characters, Julius Caesar (from Julius Caesar), and Othello (from Othello) are tragic heroes. Both characters are ; [ a person of significance who, because of a tragic flaw, is brought, through hamartia, to a catastrophe which is met with courage.] Caesar was an extremely successful Roman general who’s rise to power was stemmed from the winning of battles. Caesar had the popularity and support of the Roman citizens, so much support, in fact, that he was offered the crown three times. Also, after Caesar was murdered the public insisted that his death be avenged, and this was done by a type of small civil war. This definitely suggests that Caesar was significant. In Othello, Othello was a successful general. He was in command of all the forces in Venice, he was in the position to promote Cassio to second in command. Othello is proved to be the most valued member of Venace when he is summoned to go direct the forces in Cypress, even before he was able to go on his honeymoon with his new wife, Desdemona (O I iii 260-290). A tragic hero must have a tragic flaw. Caesar’s tragic flaw was his over confidence. Ceasar was so popular among the people of Rome that the legend of Caesar and his victories would live on forever. However, Caesar seemed to believe that this made him immortal, when in reality he could be killed as easily as any other man. Caesar shows this confidence early in the play when he ignores the warnings of a soothsayer, who sais to Caesar, â€Å"Beware the idles of March†. (J I ii 13-24) Othello’s tragic flaw was jealousy. Othello shows obvious jealousy; when he is angry at seeing Cassio talking to Desdemona (O III iii 34-60); in his reaction to Desdemona misplacing the handkerchief (O III iv 50-108); and when Othello is sprung into an epilepsy seizure after Iago tells him that Cassio...

A Short History of Microsoft

A Short History of Microsoft Microsoft Corp. is an American technology company headquartered in Redmond, Washington, that supports the invention, manufacturing, and licensing of goods and services related to computing. It was registered in New Mexico in 1976 after being formed the year before by two childhood friends. Two Computer Geeks Before Paul Allen and Bill Gates co-founded Microsoft, they were avid computer geeks in an age when access to computers was hard to come by. Allen and Gates skipped high school classes to live and breathe in their schools computer room. Eventually, they hacked the schools computer and were caught, but instead of being expelled, they was offered unlimited computer time in exchange for helping to improve the school computers performance. Gates and Allen ran their own small company, called Traf-O-Data, while in high school and sold a computer to the city of Seattle for counting city traffic. Chesnot / Getty Images Bill Gates, Harvard Dropout In 1973, Gates left Seattle to attend Harvard University as a pre-law student. However, Gates first love never left him  as he spent most of his time in Harvards computer center, where he kept improving his programming skills. Soon Allen moved to Boston as well, working as a programmer and pressuring Gates to quit Harvard so they could work full time together on their projects. Gates was uncertain of what to do, but fate stepped in. The Birth of Microsoft In January 1975, Allen read an article in Popular Electronics magazine about the Altair 8800 microcomputer and showed it to Gates. Gates called MITS, makers of the Altair, and offered his and Allens services to write a version of the new BASIC programming language for the Altair. After eight weeks, Allen and Gates demonstrated their program to MITS, which agreed to distribute and market the product under the name of Altair BASIC. The Altair deal inspired Gates and Allen to form their own software company. Microsoft was started on April 4, 1975, in Albuquerque, New Mexico, the home of MITS, with Gates as the first CEO. Where the Name Microsoft Came From On July 29, 1975, Gates used the name Micro-Soft, which had been suggested by Allen, in a letter to Allen referring to their partnership. The name, a portmanteau of microcomputer and software, was registered with the New Mexico secretary of state on Nov. 26, 1976. In August 1977, the company opened its first international office in Japan, called ASCII Microsoft. In 1979, the company moved to Bellevue, Washington, and two years later incorporated there under the name Microsoft Inc. Gates was president of the company and chairman of the board and Allen was executive vice president. History of Microsoft Products MicrosoftOperating Systems An operating system is a fundamental software that allows a computer to operate. As a newly formed company, Microsofts first operating system product to be publicly released was a version of Unix called Xenix, released in 1980. Xenix was later used as the basis for Microsofts first word processor, called Multi-Tool Word, a predecessor to Microsoft Word. Microsofts first wildly successful operating system was MS-DOS or Microsoft Disk Operating System, which Microsoft wrote for IBM in 1981 based on computer programmer Tim Patersons QDOS. In the deal of the century, Gates licensed MS-DOS to IBM but retained rights to the software. Gates made a fortune for Microsoft, which had become a major soft vendor. Microsoft Mouse Microsofts mouse was released on May 2, 1983. Windows Also in 1983, Microsofts crowning achievement was released. The  Microsoft Windows operating system had a novel graphical user interface and a multitasking environment for IBM computers. In 1986, the company went public, and Gates became a billionaire at 31. Microsoft Office 1989 marked the release of Microsoft Office, a software package that, as the name describes, is a collection of programs for use in an office. It includes a word processor, spreadsheet, mail program, business presentation software, and more. Internet Explorer In August 1995, Microsoft released Windows 95, which included technologies for connecting to the Internet, such as built-in support for dial-up networking, TCP/IP (Transmission Control Protocol/Internet Protocol), and the web browser Internet Explorer 1.0. Xbox In 2001, Microsoft introduced its first gaming unit, the Xbox system. Xbox faced stiff competition from Sonys PlayStation, and eventually Microsoft discontinued the original Xbox in favor of later versions. In 2005, Microsoft released the Xbox 360 gaming console, which was a success. Microsoft Surface In 2012, Microsoft made its first foray into the computing hardware market with the announcement of Surface tablets that ran Windows RT and Windows 8 Pro. Sources: https://www.history.com/this-day-in-history/microsoft-founded https://www.digitaltrends.com/gaming/the-history-of-the-xbox/ https://www.geekwire.com/2017/bill-gates-paul-allen-business-microsoft-engineer-partner/

Therapeutic Horseback Riding and Autism Term Paper

Therapeutic Horseback Riding and Autism - Term Paper Example This paper examines the effects of therapeutic horseback riding as a mode of treating autistic spectrum disorders with a focus on its effect on the physical and behavioral aspect of the child under the treatment program. This study examined the symptoms and behavior associated with autistic spectrum behavior that may change when children suffering from it are placed under the therapeutic horseback riding as an alternative intervention in treating children with autism disorder. In getting the desired results, the research hypothesized whether therapeutic horseback riding is an effective method of treating behavior and symptoms associated with autistic spectrum disorders and the reaction of the children with such disorders. The question as to whether children suffering from autistic spectrum disorder who undergo therapeutic horseback riding report a change in their behavior and physical well-being as compared to the time when they had not undergone the therapy. Therapeutic Horseback Ri ding in Managing Autistic Spectrum Disorder According to a study conducted by Kern et al (2011) amongst forty one children suffering from autism spectrum disorders (ASD), children who participated in the therapeutic horseback riding as a means of treating autism had a reduced Childhood Autism Rating Scale (CARS) as compared to those who did not participate in the program. The study compared participants who either dropped before enrolling in the program while others completed the time under which they were on a waiting list period of three months. Others simply did not enroll in the therapeutic horse-riding program due to reasons or circumstances beyond their... This term paper describes the symptoms of autism, that are unique to individuals and therefore should not be taken as general amongst those suffering from it. However, there are common deficits in the disorder such as delays in the social interaction of individuals, deficits in communication, absence of imagination and repetitive behavior that may go unrecognized by those suffering from the disorder. This term paper states that there is no single mode of treating persons with Autistic Spectrum Disorders nowadays, but there are several ways that have been proposed to suppress the symptoms and capitalize on the experiences and the results, such as therapeutic horseback riding. While there is a disagreement of a known method of treatment for this disorder, animal-assisted programs like therapeutic horseback riding has been proved and adopted as an effective method of treating or curing the autism disorder especially in children as it has demonstrated remarkable improvement in the behavi oral problems and social activity. In conclusion of this term paper, the researcher recommends horseback riding as a therapy for managing autism as it has the overall effect of improving the concentration of the participant, his patience and tolerance and instills confidence in dealing with uncertainties and fears. This term paper also concludes some positive effects of improving communication skills by teaching the rider with ASD how to give instructions and express how he feels.

Intellectual Property Rights Essay Example | Topics and Well Written Essays - 1750 words

Intellectual Property Rights - Essay Example A considerable portion of the essay discusses the policies of the two countries and explanation is provided about the differences between their IPR's policies. Intellectual Property is defined by World Intellectual Property Organization (WIPO) as the conceptions, formations, and creations of the human mind. Intellectual property rights protect all such information and ideas as the intellectual assets for a particular economy. Since the ownership of such assets is acknowledged these assets are also known as intellectual properties. The economic returns on the intellectual property are dependent upon its demand to potential customers, cost of their formation, the place where they are sold and the permission rights for the owners to control it. And similarly, the authority which provides this control is Intellectual Property Rights. The Intellectual Property rights are classified into two categories i.e. Industrial Property and Copyright. Industrial property saves inventions. They take in patents, trademarks, industrial designs, and geographic indications of source. Copyright shields literary and artistic creations for example works of fiction, poetry and plays, movies, novels etc. The necessity to form intellectual property rights was first observed in the Paris Convention for the security of Industrial Property in 1883 and The protection of Literary and Artistic Works was recognized in the Berns Convention in 1886 (WIPO, n.d). The basic aim of intellectual property rights is to protect the rights of the creator of such information and to give the rights to the common public to use his or her creativeness. In the light of this fact, IPRs argue to encourage creativity and modernism within the economy (1). Increasing criticism has been observed on the issue if the benefits of IPRs prevail over its costs (2). During the past three decades, it has been examined that IPRs are set up in more and more areas. Some areas in which IPRs were not introduced have now defined the IPRs as software (3) and databases (4). A number of critic researchers have argued that such progress is causing danger to freedom of expression and holding back creativity (5). In the globalized world today increasingly the numbers of difficulties related to the Intellectual Property Rights are increasing. This essay would further examine these difficulties in the developing world. Intellectual Property Rights A strong point in opposition to intellectual property rights focuses on the efficiency of Intellectual Property Rights to distribute knowledge and pave way for more innovations. To support this argument Copyright law may be used as the best possible explanation. Copyright Law grants the creator the rights to his own creations as well as on the creations which are not actually created by him but are created using his knowledge and ideas (6). If we carefully study and inspect the outcomes of this law we would realize that it doesn't encourage the use of innovations as this incurs an extra expenditure on an innovator who wants to make use of a copyrighted material or idea. This would further lead the innovator to use a less creative idea which may not be copyrighted (2).